Mocha Mousse: the Pantone 2024 color that enhances branding (and not just your coffee! ☕)
Every year, Pantone delivers THE trend color, and in 2025, it’s a warm, elegant, enveloping brown that takes the cake: Mocha Mousse.
At JustSee, we naturally asked ourselves the question: how can we incorporate this hue into our branding jobs? Spoiler: we’ve found plenty of good reasons to adopt this sophisticated brown!
So, are you ready to see your brand in a new light (and no longer all in black 😏)?
1️⃣ Make way for Mocha Mousse!
Black is a safe bet, but let’s face it: everyone wears it, everyone prints it, and sometimes it lacks a little warmth. Why not adopt Mocha Mousse on your corporate textiles?
A t-shirt, sweatshirt or mocha tote bag is a softer, more refined alternative.
Combined with white, gold or light beige screen printing, the result is elegant, modern and less “classic”.
Brown of this intensity brings a premium image, ideal for branded clothing, goodies or corporate uniforms.
Forget full black, dare to be subtle!
2️⃣ Space Branding walls with character
Are you still tempted by the same old white, grey or blue for your premises? Beginner’s mistake. 😅
Mocha Mousse is THE perfect color for structuring your spaces while creating a warm, sophisticated atmosphere.
In a reception area or meeting room: this shade provides a high-end effect and a feeling of immediate comfort.
Combined with natural materials (light wood, rough concrete, copper-colored metal), it gives a modern, elegant look.
For wall signage, Mocha Mousse as a background with raised lettering (white or gold) ensures optimal legibility and a premium effect.
Ready to trade in your white walls for strong, engaging branding?
3️⃣ A wow effect in Print: embossing, varnish and premium finishes
If Mocha Mousse is a warm, deep color, it becomes absolutely irresistible when top-of-the-range finishes are added.
💎 In print, here are our best combinations:
✔️ Mocha Mousse + gold or copper embossing → An instant luxury effect on packaging or business cards.
✔️ Mocha Mousse + selective varnish → To sublimate graphic elements and play with light.
✔️ Mocha Mousse + textured paper → The elegance of touch and a high-end perception for your media.
Choose tactile, high-impact communication media!
Conclusion: Dare Mocha Mousse with JustSee!
This warm, enveloping brown is much more than a trendy color, it’s a real opportunity for evolution:
✅ More modern and elegant than black
✅ Perfect for warming up a space
✅ Premium look
So, ready to add a touch of Mocha Mousse to your brand identity? We’ve already won you over! 🤎✨
💬 What do you think of this shade? Classic or bold? Tell us in the comments!